BP Alternative Energy is BP’s renewables business. Their visual identity refresh was propelled by the idea of harnessing nature to create clean energy.

​

The device used for conveying the brand idea – Nature into Energy – is the 'AE' monogram. Its primary function is to act as a super graphic holding both graphic texture and photography.

​

The monogram can be scaled up and cropped to create dynamic designs, and by using the two letters as photographic windows, they can capture moving image on digital applications.

​

This work was undertaken in a freelance capacity working for Landor & Fitch.