Barclays

An overhaul of the photographic style for the whole of the Barclays organisation. Called ‘Respecting the Real’, the new photographic style depicted real lives in the real world, real people with real hopes and ambitions. Direct and compelling, it gave an authentic view of life that Barclays customers could relate to. 

 

As part of the exercise, we art directed six days of photoshoots, working alongside photographer, Trevor Ray Hart (trevorrayhart.com), to update the Barclays internal photo library.

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This work was undertaken in a freelance capacity working for Landor & Fitch.