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Gracewell Healthcare

Gracewell photography forms one of the cornerstones of their visual identity, especially the signature images that hero Gracewell people.

Whether they are residents, residents’ loved ones, or their own team members, the focus is on them and their stories. These moments, interactions and activities are captured in a natural and authentic way.

Working with photographer Jon Challicom (, the aim was to celebrate real people in real locations and to help add credibility to the Gracewell communications, and authenticate their offer.

This work was undertaken in a freelance capacity working for Rare.

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