BP, one of the main UK partners of London 2012, introduced a distinctive look and feel around Games time.

​

A key part of BP’s London 2012  programme was their hospitality package for dignitaries and distinguished guests. The communications had to follow the BP London 2012 look and feel but with a premium slant. Clean layouts with simple copywriting and subtle branding. 

​

This work was undertaken in a freelance capacity working for Landor & Fitch.