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Dr.Max is the largest pharmacy network in the Czech Republic with over 450 pharmacies. They also serve patient consumers in Slovakia, Poland, Romania, Serbia, and Italy. 


With an aggressive international growth strategy, Dr.Max were looking for a unified positioning and identity to be applied across all touchpoints, in all markets.

The visual identity was refreshed and harmonised, in terms of the logotype, colour palette, typography, fascia design, category signage, imagery and in-store communication and promotional collateral.

The new identity has been extremely well received by internal and external audiences and has created a solid base for further growth and expansion of the business. A full set of corporate identity and retail identity guidelines were designed and produced to support implementation at a local market level.

This work was undertaken in a freelance capacity working for Creative Leap.

Year: 23 July, 2023

Dimensions: w120 x d85 x h35/70 cm

Material: Powder coated steel‏, Wood

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