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utan is the industry leader in tanning innovation, formulated using unique, health-focused ingredients.


CEO, Rebecca, wanted to create a premium brand with an edgy attitude, that was more relevant to a younger audience. 

Our design expression for utan gives a bold and distinct execution to the letter 'u', used powerfully on packaging and acting as a strong identifier on shelf and on screen. The 'u' is used on and off pack, across the brand's website and various social media channels, to signify the brand's point of difference and desirability of its products.

The rebrand has been a huge success.

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