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Sunrise Senior Living needed to breathe new life into their brand and suite of communications to resist downward market forces and increase market share. They created a new and distinct proposition for their business under the promise of a sense of purpose and self-worth for all their residents. 


With a new, bold and authentic approach to photography, and a refresh to other brand and marketing assets, the identity now expertly reflects their new and distinct proposition.

The work delivered a single-minded creative execution that respects the brand heritage and builds on the new UK proposition to successfully communicate the brand promise both internally and externally.

This work was undertaken in a freelance capacity working for Rare.

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