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Gracewell Healthcare, the sister company of Sunrise Senior Living,

were looking to update their brand to better reflect the quality of care and their stylish and contemporary homes.


With a new, bold and authentic approach to photography, and a refresh to other brand and marketing assets, the identity now appears consistently in every channel.

The work delivered a single-minded creative execution that respects the brand heritage and builds on the new UK proposition to successfully communicate the brand promise both internally and externally.

This work was undertaken in a freelance capacity working for Rare.

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