Nottingham Trent University needed a rebrand to shake off their former polytechnic roots and project a Red-Brick maturity, more befitting of their statue.

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The new logotype is a classic yet modern serif font, simply justified to create a sophisticated and elegant brand mark. The shield holding the acronym (which is regularly used in the university) adds a ping of colour and a wink of personality. Detached from the logotype, it's used as a short form for the brand and works especially well on campus stationery and merchandise.

 

This work was undertaken in a freelance capacity working for Creative Leap.